Hi, I’m Savannah Smith, a recent alumna at UNC-Chapel Hill’s Hussman School of Journalism and Media with a second major in Psychology. My work is all about blending the science of human behavior with the art of storytelling.

I’m passionate about using psychology to shape advertising strategies that truly resonate with people. I thrive on finding the “why” behind consumer decisions and translating that into smart, impactful campaigns. I also bring a creative edge from my background in photography and design, helping me see the big picture and the fine details.

What’s next? I’m excited to step into the world of advertising strategy—working with brands to build thoughtful, data-driven campaigns that don’t just get noticed, but genuinely connect. With an adventurous spirit and a love for exploring new cultures, I’m open to opportunities anywhere—because inspiration doesn’t stay in one place.

Let’s connect and create something unforgettable!